Apr 30, 20221 min read

L’Oreal Paris

Marketing campaigns with a social impact.

L’Oreal launches an NFTs collection driven by the community, inspired by its product launch L’Oréal Paris has curated their first NFT series by leading female digitally-native artists inspired by their Colour Riche collection, centered on female empowerment.

L'Oreal Paris uses NFTs as a marketing campaign for its "Reds of Worth" lipstick collection. The NFTs were designed by female artists channeling red as their inspiration, and it comprises five different artworks.

The company aims to use this NFT brand to address gender disparity within the NFT. They wanted to highlight women who are already involved in digital art. The campaign also aims to attract more female buyers and artists into the NFT space.